Creative Reflux: Rebranding
ABOUT
Having the desire to extend my passion globally and to meet wonderful people, I tried to take my talents online and work together with highly creative people to deliver what the client needs. The goal is to help vision driven companies and start ups, to develop a consistent brand strategy, brand experience and brand identity. Solving the daily design problem is the mission. Once you delivered what is required, then you can say that it's a "Job well done and tomorrow again".
It is not all about work, but a great learning experience for me to grow as a designer.
OBJECTIVE
I admire people who reinvent themselves like, Jim Lee (Comics Legend) and Chris Do (TheFutur) to mention a few. That's what inspired me to have a brand refresh as a designer.
So, I came to a point that I had to innovate Creative Reflux to be more than just a brand. The old logo looks very outdated and there is a need to make it dynamic that can be both universal and appealing as a brand.
The New Logo
RESULT
After a series of ideations, I came up with the idea of creating a dynamic icon, matching a custom font that symbolizes an active and fast-paced looking logo as my brand.
Then I also realized "what if I create an icon that can collab with other companies and be a new identity?" Yes, it may sound impossible for another brand to be associated with me, but that's the goal in the long run.
Having the X mark at the center of the triangle enclosure represents the idea to make it universal, wherin any object or identity can be placed there and the brand will still be recognized. With this concept, I think that the vision to collab with BIG brands and to have them in the middle of the icon is possible.
Using Torch Red as the primary color, represents my burning passion in design.
BRAND VOICE
Inspired by an active and fast-paced vibe, using arrows and the X mark and combining a dark theme and bright Red accents, I found the expression that I wanted, to represent my brand and me as a designer.
TAGLINE
Believing that we are designers in this journey. I used the phrase, "We Are Designers And God Designed Our Lives" on my branding, as this is also my way of thanking God who designed everything.
MISSION
To deliver high level visuals that will surely add value to the brand.
VISION
To collaborate and design a product with the BIG brands and incorporate their identity into the icon. Imagine the logos of NIKE, Louis Vuitton, McDonalds and even Apple, that would be an awesome accomplishment as a designer.
Creative Process
The process starts when all the WHY's are answered. Bring to the table win-win strategies that will ensure effective results. With this approach, the problem was resolved effectively and better techniques were learned and later on applied.
Research & Discovery
Planning & Strategy
Wireframing to Evaluation
Delivery To User Response
Clients That Made Money
Worked with Edu for 3+ years—a pleasure! Creative, collaborative, and receptive to feedback. His designs always impress.
Has been a joy to work with. He's not only good at designing. He designs sites that SELL... He's got a knack for visual prowess and detail. He's been solely responsible for hundreds of thousands of dollars in revenue. Charging so little and delivering so much! A 2 thumbs up experience!
